London seems to be bucking this trend if reports of doom-and-gloom in the watch retail industry are to believed. Some of the biggest names are fighting back despite scare stories about Brexit turning the UK into a wasteland for shoppers. Rolex GMT-Master II Replica has been advertising its upcoming upgrade of the salon on Bond Street, while Rolex GMT-Master II Replica boutique opened its doors in partnership with Wempe this week. Cartier just revealed the amazing refit of their own store, located at 175-177 New Bond Street.
Wow, what a huge space! The Grade II listed five-storey Mayfair building has been extended by an entire block, from New Bond Street to Albemarle Street. The original staircase, designed by Parisian architect Bruno Moinard, features custom-made artworks, furniture and lighting. It takes visitors on a journey through the highlights of this house.
First floor, with double-height windows and floor-to ceiling, is the ideal place for exhibitions. It currently houses some of the most iconic jewellery pieces made by the Maison for royalty, elites, and eccentrics. The private rooms and salons are a luxurious and plush feel with an elegance that will satisfy even the most demanding clients. Themes range from an English winter garden with a glass roof to a maharajas' home in India.
A sneak peek on the second floor shows the layout of a private apartment in London, complete with bar, where Frank Sinatra, his Rat Pack, and their martini would be right at home,Richard Mille Replica as well as a drawing room, dining area, and fully-equipped, modern kitchen. The hidden gems in this renovation are the rooms above, and their history.
London, New York, and Paris are three of the cities that have helped Cartier become the global company it is today. Third generation Cartiers, Louis, Pierre, and Jaques, each chose a location to establish a branch for the family business. They opened the first London Cartier store at 4 Burlington Street, in 1902, and it quickly became a favorite of royalty and nobility. The future Edward VII hailed it as "the Jeweller of Kings and the King of Jewellers". Under the direction of Jaques, youngest grandson Louis-Francois Cartier, it moved in 1909 to its present location at 175 New Bond Street.
Jacques Cartier opened a subsidiary shop, English Artworks,Replica Watches above the New Bond Street branch in the 1920s so that London could produce its own designs and not rely on Paris. The workshop is still in place and contains the secrets to some of Cartier London’s most beautiful creations. On the fourth floor, Cartier London’s archives are housed.
Laurent Feniou summarizes the opening with: "With our reopening New Bond Street Boutique, we're putting the spotlight onto our incredible history and legacy in London." New Bond Street is located alongside other Cartier temples in New York and Paris. "The new Cartier boutique will surprise and delight our guests, and will mix tradition and modernity to provide the best in Cartier excellence and customer service."
